What is a 360º view, exactly?

Hello! My name is Michael Allen. I'm one of the partners at Imajize, which makes cloud-hosted 360º view software for photographers. I’ve been making 360º views of products professionally since 2007. Along the way, I’ve developed some tricks of the trade that I enjoy sharing with people who share my passion of making awesome 360º views. Teaching this stuff is fun and I hope that you find this information helpful for setting up your own studio and making great 360º product photos.

Just to get everyone on the same page, let's ask the most basic question: What is a 360º view?

The specific type of 360º view I'm referring to is officially called a “rotary view.” Let’s start with defining that:

Rotary view (also referred to as 360º view, 3D view, or product spin) refers to a photographic technique by which a series of photos are taken of an object that rotates one full revolution. A minimum of 4 pictures are required to create a rotary view. Increasing the number of photos will naturally improve the smoothness of the rotation. For commercial purposes, 20 to 30 frames per rotation is a common standard; however, the number of photos per rotation is increasing with advancements in technology. Software is used to sequentially display the individual photos in a slideshow. This causes the visual appearance of a fluidly rotating object.

So there it is! My personal preference: I it call it “360º view.” Future posts are to going to teach you how to make one, starting with the basics first.

Making a specialized 360º photography studio is an exciting and fun project. You need the right equipment, great editing software, and a reliable platform to publish your 360º images on the Web. Whether you’re a curious hobbyist or you’re a professional photographer looking to fine-tune your technique, these lessons are for you.

There’s a lot of good stuff to learn, and I’m going to break everything down by starting with the basics. My goal is to help develop a rock-solid foundation for you to build off of. Each new lesson builds on the previous ones, step by step, so the learning curve will be comfortable, and I hope you have some fun along the way. 

If you have any questions as we go along, feel free to leave a comment below! I love discussing this stuff :-)